Effective Date: November 2023
At Valley Ranch Eye Care, we respect your privacy and are committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or interact with our practice.
Information We Collect
We may collect personal information that you voluntarily provide to us, including but not limited to:
Name, phone number, email address, and contact information
Appointment requests and scheduling information
Insurance information
Information submitted through online forms
Questions, comments, or requests submitted through our website
We may also automatically collect certain information when you visit our website, such as:
Browser type
Device information
Website usage information
Pages visited and time spent on our website
This information helps us improve our website experience and better serve our patients.
How We Use Your Information
Valley Ranch Eye Care may use your information to:
Schedule and manage appointments
Respond to inquiries and requests
Provide eye care services and communicate with you regarding your care
Send appointment reminders and important practice updates
Improve our website, services, and patient experience
Provide information about services, promotions, or updates when permitted
We will only use your information in ways that are consistent with this Privacy Policy and applicable laws.
Protected Health Information (PHI)
As a healthcare provider, Valley Ranch Eye Care is committed to protecting your health information in accordance with applicable privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA).
Your medical information is handled according to our Notice of Privacy Practices, which explains how we may use and disclose your protected health information and your rights regarding your health information.
Sharing Your Information
We do not sell, rent, or trade your personal information.
We may share information when necessary to:
Provide requested healthcare services
Process insurance claims
Communicate with healthcare providers involved in your care
Comply with legal requirements
Protect the safety and security of our patients, team members, or practice
Any third-party service providers we use to support our website or operations are expected to maintain appropriate safeguards for your information.
Website Analytics and Cookies
Our website may use cookies and similar technologies to improve functionality, analyze website traffic, and enhance the user experience.
These technologies may collect information such as:
Website activity
Browser preferences
General location information based on IP address
You may choose to disable cookies through your browser settings; however, some website features may not function properly.
Online Forms and Communications
Information submitted through our website, including appointment requests or contact forms, is intended to help us respond to your needs. Please avoid submitting sensitive medical information through website forms unless specifically requested.
For questions involving personal health information, please contact our office directly through secure communication methods.
Data Security
We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or misuse.
While we strive to protect your information, no method of electronic transmission or storage is completely secure.
Your Choices
You may:
Request information about the personal data we maintain about you
Request corrections to inaccurate information
Opt-out of certain marketing communications
Contact us with questions regarding your privacy
Third-Party Links
Our website may contain links to third-party websites. Valley Ranch Eye Care is not responsible for the privacy practices, content, or security of external websites. We encourage you to review the privacy policies of any third-party websites you visit.
Children’s Privacy
Our website is not intended to collect personal information from children without appropriate involvement from a parent or legal guardian. We are committed to protecting the privacy of our younger patients.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with the revised effective date.
Contact Us
If you have questions or concerns about this Privacy Policy or how your information is handled, please contact:
Valley Ranch Eye Care
820 S. MacArthur Blvd Ste 135
Coppell, TX 75019
(972) 957-5225
info@valleyrancheyecare.com
We appreciate your trust and are committed to protecting your privacy while providing exceptional eye care.
